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Choose assured products for animal welfare
We're raising awareness of the great work of the UK’s farm assurance schemes, and encouraging shoppers to purchase farm assured produce.
UK Farm assurance schemes #ChooseAssured
What is the #ChooseAssured campaign?
We’re encouraging the veterinary profession and the wider public to choose UK farm assured products. Farm assurance schemes utilise veterinary expertise to set high standards of animal health and welfare.
Our #ChooseAssured infographic covers the 7 main UK farm assurance schemes and provides information on how they set standards for welfare at slaughter, veterinary involvement, behavioural opportunity, responsible use of antimicrobials, biosecurity, lifetime assurance, and protecting the environment.
UK farm assurance schemes empower shoppers to make sustainable and ethically informed choices about the food they buy, including the impact of food production on animal health and welfare.
How can you get involved?
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Use and share theÌýÂÜÀòÊÓƵ #ChooseAssured: UK Farm Assurance Schemes infographic
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Support our 'less and better' campaign by reducing your consumption of animal-derived products while maintaining proportional spend so that this spend is directed towards higher animal health and welfare products.
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Tell us how you #ChooseAssured via social media. Tag @BritishVets with your message and photos.
We’ve developed the following positions:
UK Farm assurance schemes
Our 7 guiding principles help consumers evaluate UK farm assurance schemes against their own priorities for animal health and welfare, including welfare at slaughter.
UK sustainable animal agriculture
Animal health and welfare shouldn't be unnecessarily compromised to address human need, and agricultural systems must work towards the positive health and welfare of all farmed animals raised within them.
Responsible use of antimicrobials
Our overall aim is responsible prescribing and responsible use of antimicrobials across the profession, and in the wider context of One Health.
Non-stun slaughter
Scientific evidence shows that slaughter without pre-stunning (known as non-stun slaughter) causes animals unnecessary pain. Our view is that all animals should be stunned before slaughter.
