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Not all the media coverage has been fair or accurate. So, ÂÜÀòÊÓƵ President Malcolm Morley has been talking to media across the UK challenging inaccurate accusations leveled at vet teams; dispelling myths around how vets work in practice; raising awareness of the value of veterinary care; as well as talking about the changes shaping the profession.

Malcolm appeared on BBC Radio 4’s consumer programme yesterday (12 September) talking about the cost of vet care and advising pet owners to speak to their vet early if they have concerns about affording treatment.

A from Malcolm was today (13 September 2023) published in the Daily Telegraph challenging Judith Woods column, ‘, which suggested vets were preying on people’s love for their pets for financial gain. In the letter, Dr Morley firmly stated that these claims were ‘offensive and untrue’, as well as highlighting that pre-empting the results of the review may fuel abuse towards vets on the front line.

Malcolm also talked about the issue on BBC Scotland ‘The Nine’ News television show (clip no longer available). You can hear Malcolm speaking to (listen from 02:07:50), (listen from 02:40:00), (listen from 02:46:05); (listen from 02:52:00); (listen from 1:24:00); (listen from 1:49:35). Please note, all radio clips are available until 6 October.

You can also read ÂÜÀòÊÓƵ’s statement in response to the review launch, in , and It featured on BBC Breakfast (clip no longer available) and (listen from 1:19:07, available until 6 October).

Look out for and share ÂÜÀòÊÓƵ’s social media posts reminding pet owners that whilst vet visits can be stressful and at times upsetting, to remember that their vet is doing their job, is also human and is there to help them. We are also sharing ÂÜÀòÊÓƵ’s new which can help assist with difficult conversations about vet bills with owners and ÂÜÀòÊÓƵ’s are also available to download for use in waiting rooms and on social media.

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